Something more.

From B.Mau’s Massive Change, just copying here a few captions:
For most of us, design is invisible. Until it fails. In fact, the secret ambition of design is to become invisible, to be taken up into the culture, absorbed into the background. The highest order of success in design is to achieve ubiquity, to become banal. The automobile, the freeway, the airplane, the cell phone, the air conditioner…have achieved the design nirvana. They are no longer considered unnatural. They are boring, even tedious.

Advertisement